As the political situation and the economy have eased in the past few years, a trickle of ex-patriots (Serb citizens who moved abroad) have begun to return. I know personally of three families in my circle alone and have received emails from several other returning Serb expats who read this blog. 

I suspect the government would like to see the diaspora reversed even more.  More expat retirees coming home to spend their last years and life savings living well in a land that's pretty cheap (as long as you stay out of downtown Belgrade.)   Plus, more young workers with college degrees


Yet again Serbia's image -- and much of its political and economic future -- is being decided vividly in headlines in the Western press. For example, the hugely influential and (usually) highly credible Washington Post just ran an editorial headlined, "Serbia's Thugs"

As if the headline is not bad enough, the editorial is completely one-sided and simple-minded, basically saying Serbs Yet Again Suck, but not giving any reasons why or background into how the US government may have (heartily)

2007-12-30 07:31:33

Serbia: Please Get a NEW PR Firm!

Rosemary Bailey Brown RSS / 30.12.2007. u 08:31

I wanted to title this "An Open Letter to the Serbian Government: Fix Your PR & Branding" but I don't think that many characters will fit in blog posts here. 

I know little about politics and even less about Serbian politics; however, as a 25-year pro, I know heaps  about PR, marketing and branding.  As a PR and media pro who is a big fan and part-time resident of Serbia, it's incredibly painful to see how badly your PR is being bungled, and your story mis-told over Kosovo in the international press.  Knowing a bit of Serb history, it seems this PR bungling is a national


I conducted a quick experiment a few days ago. I went to all three of the US presidential candidate's official web sites and searched for any mention of Kosovo or Serbia. Nothing. Next, using their online forms I wrote each a note explaining that I am a blogger covering Serb-American affairs for two blogs and did they have any position on the US recognizing Kosovo's independence that they would like to share with my readers?

Within 24 hours I received form letters, the gist of which was, 'thanks for your interest, but I am too busyto answer your question. Please contribute to my


This Valentine's Day, I was in Belgrade's Delta City Mall watching dressed up couples cooing at each other in the food court next to McDonalds.  Then we tooka few days off to visit my husband's family in Croatia and now it seems 800 youth are breaking various Belgrade McDonald's' windows. 

Watching events via TV and Internet while temporarily outside the country, I begin to wonder if our Serbia dreams will have to be delayed.  What does recalling ambassadors mean to the ordinary foreigner?  Will I need to get a Visa someday soon to visit my own home in Sombor?  Am I risking being


I  had one the absolute happiest times of my life these past two months in Serbia... the air, the greenmarket, the architecture, the friendly and social people, the air of relaxation (after routine 80 hour work weeks in the US).  Serbia is a wonderful place.  I just wish it was happier for its citizens.

According to a 2004 study (ok it's dated and Serbia has come a long way since 2004) of global happiness, Mexicans were the second happiest nation on the planet.  Surveyed citizens said they were


I've been thinking a lot about citizenship recently both because of Serbia's political debate about new citizenship laws, and also because many B92 readers have emailed me letters (thank you!) often mentioning they themselves are citizens of multiple countries.   Many members of my extended family  including my Father, also have multiple citizenships.  I'm not qualified to comment on political debate, but I can extend three practical considerations:

#1. Useful papers vs heartfelt allegiance

I've noticed as people start collecting citizenships, the importance and meaning of


Last week I mentioned here in passing that I liked architecture in Serbia.  A commenter replied, "Architecture? Which architecture? Many years ago famous architect Le Corbusier said about Belgrade that it is the ugliest city built on one of the most beautiful locations". 

This is just one of many times I've heard or read Belgrade-based people use the words Belgrade and Serbia interchangably -- as though they are two words that mean the exact same

2007-11-17 04:53:35


Rosemary Bailey Brown RSS / 17.11.2007. u 05:53

"Before the 1990s, we were like drunk Americans!" a friend proclaimed in a Sombor cafe to me as he expounded on the history of the area. "We had good schools, free apartments, cars, we could travel anywhere we wanted ... even the cleaning women had $10,000 a month!"

It's a theme I've heard before many times from my husband's lips, although for him the time was the 1970s that were truly golden in Yugoslavia (before he grew up and had to try to find a job in the 1980s that interested him remotely.) He can speak for hours quite poetically about the free apartments, free healthcare,


Per our discussion on Serbs in Diaspora that sprang out of comments in my last blog post, I just phoned Ivana Cerovic, who is the Conference Organizer at America's Serbian Unity Congress, for details about the upcoming conference.   In case you're interested, here's what I discovered:

* the 17th annual conference is being held in downtown San Francisco


Rosemary Bailey Brown

Rosemary Bailey Brown
Datum rоđenja:  05.05.1962 Pol:  Ženski Član od:  20.09.2007 VIP izbora:  33 RSS RSS Feed Saznajte više o autoru

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