I conducted a quick experiment a few days ago. I went to all three of the US presidential candidate's official web sites and searched for any mention of Kosovo or Serbia. Nothing. Next, using their online forms I wrote each a note explaining that I am a blogger covering Serb-American affairs for two blogs and did they have any position on the US recognizing Kosovo's independence that they would like to share with my readers?
Within 24 hours I received form letters, the gist of which was, 'thanks for your interest, but I am too busyto answer your question. Please contribute to my campaign." from the two Democrat candidates (Clinton and Obama). McCain's team didn't send me any email at all, not even a form.
Truthfully, McCain's reaction was the only one that shocked me. (His team should not be breaking email marketing 101 rules.) Fact is, although Kosovo may be the biggest drama of Serbia, it's an unnoticed affair in the American political world. The only US citizens I know who are vaguely aware of the mess are themselves personally linked to Serbia in some way.
No matter how many speeches Serb politicans make on Serbian TV, or how many billboards they erect in Belgrade, nobody I know in the US is listening. If you want powerful people outside your country to care, ranting in your own language to your own countrymen doesn't accomplish diddly.
Notably, at the same time, everyone I know here has heard of the anti-China protests by Tibetans around the world. That's all over the news. Sorry Serbia, you're just not that great at publicizing your situation. Sitting back and expecting Justice to arrive on her white horse to save you someday... yeah, that's the day the Chinese voluntarily leave Tibet too. Sure. It'll happen. On another planet.