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Naslovna » blogs » Dejan Stanković

MADE IN SERBIA?? Postoji li to?

Dejan Stanković (13 Septembar, 2006 - 01:28)

Made in SerbiaMade in SerbiaNikada i nigde nisam video natpis Made in Serbia. Toga sam postao svestan u trenutku kada sam na etiketi svoje potkošulje pročitao natpis Made in Lesotho.

Googlovao sam u potrazi za "Made in Serbia” – izašao mi je film - sliku prilažem.

Napregoh pamćenje, prisetih se Yuga (da li je to čudno vozilo sad zove Srbo?) Setih se televizijskog intervjua nekakvog dobrog amerkinaca, srbofila, koji je pokušavao da  objasni da mi, eto, moramo da pokažemo kako i šta znamo i umemo, da ne smemo biti malodušni, te kako imamo štošta da ponudimo – divne maline, jagode, šumsko voće… i tu je stao, pa je ponovio mirisne maline i dodao kupine... i promenio čovek temu. To je OK, ali na malinama ne piše Made in Serbia.

Čuje se nešto o kulturi – poneki film, pozorište, pomalo muzike (etno), poneka knjiga (uglavnom stara izdanja ili stari pisci). No tražim nešto pipljivo s oznakom Made in.

Pre neki dan, usred Lisabona, otkrih delikatesnu radnju sa belim sirom, ajvarom, kiselim kupusom, korama za pitu – sve Made in Bulgaria, Moldova, Russia, Ukraine, Craotia… Srbije ni od korova.

A svako malo priča se o Brendiranju Srbije - gradnji imidža itd. isl. Pozdravljam napore. No, zamislimo da taj poduhvat uspe – da odjednom svi počnu da se interesuju za Srbiju, da sa pažnjom tragaju za srpskim proizvodima. Da svako poželi da kupi nešto sa natpisom Made in Serbia. Ali gde to ima? Šta li je to? Da li je to dobro? Setih se: Negde malo posle petog oktobra bila u Lisabonu naka državna delegacija. Portugalci, puni simpatija za mladu krhku demokratiju pitaju: “Šta biste vi, eto, imali interesantno da plasirate na ovdašnje tržište” (doduše nije im to bio resor, tako da je razgovor bio čisto retorički). A naši, očigledno u najboljoj nameri počeše da se sagledaju: “Pa, imamo maline (neizbežne maline), imamo traktore, i eto, imamo, … fudbalere.” Nasmejaše se pa se vratiše temi razgovora. 

Šta se u toj Srbijci zaista proizvodi? Šta se izvozi? Gde se to može naći? Zna li neko odgovor?

Da li je iko ikada video natpis MADE IN SERBIA?


» Dejan Stanković

MINAQUA IN THE UK

Dejan Stanković (4 Novembar, 2006 - 18:16)

15:57 03 Nov 2006 Serb water heading for Sainsbury shelves in 2007

BELGRADE, Nov 3 (Reuters) - Serbia's second-biggest water bottler, BB Minaqua, will start selling its iodine-rich mineral water in the United Kingdom in early 2007 after a promotional campaign led by celebrity chef Jamie Oliver, it said on Friday.
"Our UK partner will present Minaqua non-carbonated water in December and Jamie Oliver will be the lead presenter at various celebrity parties,"
BB Minaqua's marketing manager Sanja Bjelica told Reuters.
"In early 2007, we plan to start delivering between three and five million litres of non-carbonated water per month through Sainsbury's ," Bjelica said.
BB Minaqua produces 105 million litres a year.
"We plan to increase output by 30-50 percent in 2007 and double it in
2008 to meet the UK market requirements," Bjelica said.
BB Minaqua's shares closed at 13,000 dinars ($210.20) on the Belgrade Stock Exchange, up 3.92 percent in a market which normally takes time to digest news.
The water, first found in 1897 and rich in naturally dissolved iodine, comes from deep natural springs located near Novi Sad, on the River Danube some 80 kilometres (50 miles) north of the capital, Belgrade.
((Reporting by Gordana Filipovic; editing by Paul Bolding; ; ,
+381 11 311 4254))
($1=61.83 Dinar)
Keywords: FOOD SERBIA WATER
Friday, 03 November 2006 15:57:59RTRS [nL03923773] {C}ENDS


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